I’ve been utilizing AI instruments since ChatGPT first launched. And like many content material entrepreneurs, I wished to enhance my abilities for the AI period. This implies I ceaselessly take a look at a variety of AI instruments as a part of my precise content material advertising workflow.
This common testing has helped me transfer previous the noise and establish which instruments genuinely save time and enhance content material high quality for different bloggers and entrepreneurs.
My aim was to seek out what helps drive site visitors and engagement, not simply add one other subscription to the record.
On this information, I’ll share that readability with you. Listed here are my suggestions for the very best AI instruments for content material entrepreneurs, primarily based on my each day use and the outcomes I bought from them.
Fast Comparability – My AI Toolkit for Content material Advertising and marketing
If you’re in a rush, here’s a fast record of all of the AI instruments I exploit in my each day workflow as a content material marketer:
TL:DR Abstract: Draft content material with ChatGPT, confirm with Gemini, optimize with AIOSEO, construct in SeedProd, design in Canva, create a video with Runway, and add voiceovers with ElevenLabs.
Subsequent, I’ll present how I examined every software and why you may belief my picks.
How I Examined & Reviewed These AI Content material Instruments
The AI business is exploding with innovation, making it tougher to separate hype from actuality, and selecting the flawed software can waste money and time.
I purpose to chop by way of the noise with real-world utilization to save lots of money and time.
Right here’s a breakdown of my testing course of:
I used them for real-world duties. I used these instruments for precise content material advertising at WPBeginner: brainstorming articles with ChatGPT, creating social media posts with AIOSEO, and designing graphics with Canva’s AI. This course of exhibits how they carry out in an actual enterprise, not only a demo.
I analyzed what actually issues. Every software was judged on the standard of its output, ease of use for non-experts, sensible time-saving options, and general worth for cash.
I examined with a wide range of prompts. I didn’t simply settle for the primary consequence. As an alternative, I experimented with completely different tones, types, and complicated instructions to verify the pliability and management of the AI’s output.
I categorized them for particular wants. A blogger’s wants are completely different from a touchdown web page designer’s. That’s why I’ve categorized every software by its greatest use case, serving to you discover the precise resolution on your particular job.
Why You Can Belief WPBeginner
As a content material creator at WPBeginner, I exploit advertising instruments each day to create and promote content material for our hundreds of thousands of readers.
Our group additionally makes use of plugins like All in One Search engine optimisation and SeedProd throughout our enterprise, so we’ve got direct, first-hand expertise with how their AI options carry out.
Moreover, everybody at WPBeginner follows a strict editorial course of to make sure our opinions are all the time thorough, truthful, and reliable. My suggestions come from hands-on expertise and a dedication to serving to you discover the precise instruments to succeed.
1. ChatGPT
Finest For: Content material writing, brainstorming, illustrations, and organizing advertising workflows.
ChatGPT is among the most versatile AI instruments I’ve used. It really works effectively for fast thought technology, long-form articles, and even artistic media like photos.
As probably the most superior AI firms, OpenAI (the corporate behind ChatGPT) is spending big sources on analysis and innovation. This implies extra succesful and sooner fashions are launched fairly ceaselessly.
ChatGPT lets you swap between search, chat, deep analysis, and agent modes so you may carry out various kinds of duties from the identical window.
How I exploit ChatGPT:
ChatGPT is my major AI for a wide range of duties. I exploit it each day for updating current articles, brainstorming weblog put up concepts, writing new articles, and extra.
I discovered that utilizing Tasks and ChatGPT’s reminiscence function permits the AI to be taught my most popular tone, construction, and formatting guidelines. This protects me a number of time in the long term.
I additionally use it to create illustrations for articles and common weblog photos. It typically misspells phrases in photos, however I can simply right these utilizing Photoshop or Canva.
Key Options & The place It Excels:
Handles a number of content material codecs: weblog posts, scripts, captions, and social copy.
Glorious picture technology mannequin included.
Highly effective reminiscence system to personalize outcomes to your model voice.
Integrates with ChatGPT plugins for WordPress and automation instruments like Uncanny Automator and Zapier to create highly effective workflows. Nonetheless, you’ll want an API key for integrations, which has a separate pay-as-you-go pricing not included within the month-to-month ChatGPT subscription.
Sensible Ideas for Entrepreneurs:
Use the challenge function to group associated duties and save time switching between contexts.
For recurring codecs (like newsletters), prepare the reminiscence function with examples in order that ChatGPT mechanically matches your type.
Be taught to enhance your prompts for higher outputs. You possibly can see my assortment of AI prompts for entrepreneurs for sensible examples.
Pricing
A free plan is out there with restricted mannequin entry. Paid plan begins at $20/month, GPT-5, reminiscence options, sooner responses, and precedence entry throughout peak instances.
2. Gemini
Finest For: In-depth analysis, fact-checking, and writing technical or data-driven content material.
Whereas ChatGPT is my go-to for artistic duties, Gemini is my trusted analysis assistant.
Its largest benefit is its direct, real-time integration with the Google search index, which implies the knowledge it supplies is present and infrequently comes with supply hyperlinks.
This makes it extremely dependable for duties the place accuracy is important. I’ve discovered its capacity to know and clarify advanced, technical topics is second to none.
It’s additionally wonderful at producing structured information like tables and evaluating info from a number of sources.
Plus, Google is frequently updating Gemini with its newest AI fashions and connecting it with its ecosystem of Google Workspace apps like Google Docs, Sheets, and Gmail. These integrations make it a strong productiveness hub.
How I exploit Gemini:
I flip to Gemini every time I want to write down content material that requires up-to-date info or fact-checking.
As an illustration, when writing a evaluation of a brand new software program launch, I’ll ask Gemini to summarize the most recent options, discover latest consumer opinions, and evaluate its pricing to rivals.
I additionally use it to simplify technical subjects.
When engaged on an article about web site safety, I can ask Gemini to elucidate “what’s a DDoS assault” in a easy analogy {that a} non-technical reader can perceive. Its capacity to offer sourced info saves me a major quantity of analysis time.
Key Options & The place It Excels:
Connects on to Google Seek for real-time, sourced solutions.
Glorious at summarizing articles, analysis papers, and net pages by way of a hyperlink.
Generates a number of “drafts” of a response so you may select the very best one.
Integrates instantly with Google Workspace apps (Docs, Sheets, Gmail) for a seamless workflow (with Gemini for Workspace).
Sensible Ideas for Entrepreneurs:
Use the “Double-check response” function (the Google icon) to have Gemini spotlight statements it’s assured about and discover sources for ones it’s much less certain of.
When researching, ask it to “act as a analysis assistant” and request info in a particular format, like a desk evaluating three merchandise on options and value.
For advanced subjects, ask it to “clarify this to me like I’m a newbie” to get clear, easy-to-understand copy.
Pricing
The usual Gemini mannequin is free to make use of. To entry probably the most highly effective fashions (like Gemini 2.5 Professional) and bigger context home windows, you may subscribe to Google AI Professional, which begins at $19.99/month as a part of the Google One AI Professional plan.
3. All in One Search engine optimisation – AI Content material Generator
Finest For: Creating Search engine optimisation-optimized titles, meta descriptions, FAQs, key factors, and social media posts instantly inside WordPress.
All in One Search engine optimisation’s AI Content material Generator is constructed proper into your WordPress dashboard, making it extremely simple to create ranking-ready content material with out switching between instruments.
You possibly can immediately generate:
As a result of it’s a part of the AIOSEO plugin, all of the AI-generated content material may be inserted into your put up or web page with a single click on. This helps you save time and guarantee all the pieces is correctly optimized for search engines like google and yahoo and engagement.
How I exploit AIOSEO AI Content material Generator:
I exploit AIOSEO’s AI content material generator once I want to hurry up the optimization course of for brand new and up to date articles.
For instance, after writing a put up, I’ll use the AI Content material Generator to create a compelling meta description, add FAQ blocks for featured snippets, and generate a TL;DR part to enhance readability.
It’s additionally my go-to for creating platform-specific social media captions. I can generate tailor-made copy for Fb, LinkedIn, Instagram, and X (Twitter) in seconds, which saves me from rewriting the identical message a number of instances.
Plus, I like its Advertising and marketing E mail function, which lets you immediately generate an electronic mail primarily based on the content material of your article.
Notice: All in One Search engine optimisation is probably the most complete WordPress Search engine optimisation software. We apply it to all our web sites, together with WPBeginner.
To be taught extra, see our full AIOSEO evaluation.
Key Options & The place It Excels:
Works inside WordPress and makes use of your article content material for context, which considerably improves the standard of output.
Generate Search engine optimisation titles and meta descriptions that enhance click-through fee (CTR).
Create FAQ blocks with built-in schema markup for higher rankings and AI Overviews.
Produce “Key Factors” summaries to spice up readability and seize featured snippets.
Immediately write platform-specific social media posts for a number of networks.
Generate and publish an llms.txt file to get found and cited by AI chatbots like ChatGPT and Gemini.
Sensible Ideas for Entrepreneurs:
Use FAQ and Key Factors in each put up to focus on featured snippets and AI Overviews.
Leverage the social media put up generator to take care of constant branding throughout platforms.
Allow the llms.txt file function to assist AI chatbots discover and cite your greatest content material.
Pricing
Accessible for each Lite and Professional customers. Lite customers get 100 free credit, with further credit out there for buy. Professional customers get beneficiant credit included with their license. All customers should purchase further credit at any time.
4. SeedProd AI Writing & Picture Generator
Finest For: Creating touchdown web page copy, headlines, and distinctive photos instantly contained in the WordPress web page builder.
SeedProd is among the hottest WordPress web site and touchdown web page builders. Alongside its drag-and-drop builder, it comes with built-in AI instruments for textual content and picture creation.
It integrates with ChatGPT for copywriting and DALL·E for producing photos, so you may create a whole, customized touchdown web page with out ever leaving the editor.
The AI assistant is out there inside many SeedProd blocks, letting you generate textual content or rework current copy with only a click on.
You can too immediately translate your web page content material into 50+ languages and fine-tune tone and magnificence with over 30 choices, from skilled to playful.
Plus, you may even use SeedProd to create a whole web site from scratch. For particulars, see our information on how one can create a WordPress web site with AI.
How I exploit SeedProd’s AI options:
I exploit SeedProd’s AI writing assistant once I’m constructing touchdown pages or product pages and wish polished copy quick.
As an alternative of ranging from scratch, I can choose a block, click on “Generate AI Textual content,” and have a robust beginning draft immediately.
For visible content material, I exploit the AI picture generator to create customized illustrations or hero photos that match the web page’s theme. If I don’t like the primary consequence, then I can create a number of variations till I discover the right match.
Key Options & The place It Excels:
AI-powered textual content technology and enhancing instantly contained in the SeedProd builder.
30+ tone of voice choices to match your model type.
One-click textual content transformations: simplify, shorten, lengthen, or translate into 50+ languages.
DALL·E-powered AI picture creation with variation help for constant design themes.
300+ templates, full WordPress theme builder, and straightforward WooCommerce integration.
Sensible Ideas for Entrepreneurs:
Use tone choices to match the type of every touchdown web page — formal for B2B, informal for life-style manufacturers.
Leverage AI translations to localize pages for worldwide audiences with out hiring translators.
Create a number of picture variations to take care of a constant visible type throughout your marketing campaign.
Pricing
SeedProd presents a free plan for its web page builder. AI writing and picture technology can be found on premium plans as a paid add-on. Pricing begins at $39.50/yr for the bottom builder, with AI options included in larger tiers.
5. Canva Magic Studio
Finest For: Picture enhancing, fast social media graphics, and AI-powered visible content material creation.
Canva is already one of many best instruments for creating designs, however its Magic Studio AI options take it to a different degree with AI-powered picture enhancing and media technology.
It’s excellent for entrepreneurs who want skilled visuals with out superior design abilities.
From background removing to text-to-image, text-to-video technology, Canva’s AI instruments save time whereas increasing artistic potentialities.
Canva’s Magic Studio is powered by a mixture of its personal AI expertise and fashions from main companions like Google. This enables it to supply highly effective picture and video technology instruments proper contained in the Canva editor as an all-in-one design resolution.
How I exploit Canva Magic Studio:
I exploit Canva for creating and enhancing weblog photos, social media graphics, and fast promotional supplies.
The Magic Eraser is a large time-saver once I must take away undesirable components from a photograph, and the Develop software is ideal for adjusting side ratios.
I usually tweak AI-generated visuals with Canva’s design instruments for a cultured last product. Particularly, I exploit it to edit photos generated with ChatGPT or Gemini as a result of these platforms don’t have the identical picture enhancing capabilities as Canva.
Key Options & The place It Excels:
Magic Eraser for eradicating undesirable objects in seconds.
Simply develop to resize and reframe photos with out cropping essential content material.
Textual content-to-image AI technology for brand new AI art work.
AI resize software for immediately adapting designs to a number of social media codecs.
Background remover and object eraser for clear, skilled photos.
Lots of of templates and drag-and-drop enhancing for non-designers.
Sensible Ideas for Entrepreneurs:
Use Magic Resize to immediately create platform-specific variations of your designs for Instagram, Fb, LinkedIn, and extra.
Pair text-to-image technology together with your model colours and fonts for on-brand customized visuals.
Mix Magic Eraser and background remover to repurpose inventory photos for distinctive content material.
Pricing
Free plan out there with restricted AI options. The Professional plan begins at $4.58 /month and consists of Magic Studio AI instruments, model kits, premium templates, and limitless background removing.
6. Runway
Finest For: AI-powered video creation, enhancing, and particular results.
Runway is among the most progressive AI instruments for entrepreneurs who want professional-quality video and not using a manufacturing crew.
It presents text-to-video technology, background alternative, and superior enhancing options, all inside a easy browser interface.
I’m not a video editor, however as a part of a advertising group, I typically want fast movies.
Runway is a superb choice for creating product promos, social media clips, and inventive visuals that stand out in your campaigns. You possibly can even begin from a picture or video clip and rework it completely with AI.
How I exploit Runway:
I’ve used Runway to check out fast video clips and enjoyable private initiatives.
I totally examined Runway Aleph in opposition to Google’s Veo-3 (restricted preview out there in Gemini). Runway carried out fairly effectively and, in some areas, exceeded Veo.
I additionally favored Runway’s ease-of-use, storyboard, and remix options. As somebody with restricted video enhancing expertise, I discovered Runway to be a lot simpler to make use of than Veo.
Key Options & The place It Excels:
Textual content-to-video technology from prompts or photos.
Inexperienced display screen and background removing and not using a studio setup.
Wide selection of visible types and digital camera motion controls.
Quick rendering in comparison with conventional video software program.
Sensible Ideas for Entrepreneurs:
Use reference photos to information the AI’s type and accuracy.
Pair Runway movies with Canva or AIOSEO for full marketing campaign supplies.
Batch create a number of clips in a single session to save lots of time.
Pricing
Free plan out there with restricted exports and watermarks. Paid plans begin at $12/month, providing higher-quality output, sooner rendering, and business utilization rights.
7. ElevenLabs
Finest For: Creating pure, human-like voiceovers for movies, podcasts, and advertising content material.
I found ElevenLabs when our WPBeginner YouTube group was attempting it out for his or her movies and shorts. It is among the most superior AI voice technology platforms I’ve examined.
Its voices sound remarkably life like, with pure pacing, emotional nuance, and refined inflections that make them nearly indistinguishable from actual human narrators.
With help for over 70 languages (within the upcoming Eleven V3 mannequin) and a library of 120+ pre-built voices, it’s a versatile software for any marketer trying so as to add professional-quality audio to their content material.
You can too fine-tune voices with precision controls to match your model tone or artistic type.
How I exploit ElevenLabs:
I first used ElevenLabs for a fast AI video experiment. It was a enjoyable non-work challenge, however I used to be hooked.
I’m not a podcaster or video editor, and don’t have any skilled audio gear. ElevenLabs got here as a blessing to simply add fast narrations to brief movies.
For instance, I can paste a pre-written script for a video, select a voice that matches the tone, then modify stability and magnificence sliders for a cultured supply. I then use Audacity to edit audio for my movies so as to add pauses and music.
I’ve additionally used its multi-language help to rapidly generate audio for a private challenge. The brand new Eleven V3 mannequin stunned me. It was in a position to distinguish Urdu from Hindi (two nearly equivalent South Asian languages), and the pronunciation was surprisingly good.
Key Options & The place It Excels:
Extremely-realistic voice technology with pure pacing and emotion.
Massive voice library (120+ voices) plus the power to fine-tune supply.
The Eleven V3 mannequin helps 70+ languages, making it nice for multi-lingual audiences.
Quick rendering, even for longer scripts.
Skill to clone voices (paid function) for model consistency.
Sensible Ideas for Entrepreneurs:
Match your voice option to your target market — formal tones for B2B, pleasant tones for informal content material.
Use precision controls to tweak pacing and emotion for max authenticity.
For social media movies, preserve scripts brief to remain inside free-tier character limits.
Mix with enhancing instruments like Descript or Audacity so as to add music, sound results, or clear up audio.
Pricing
Free plan consists of 10,000 characters/month. Paid plans begin at $5/month with larger character limits, sooner technology, and entry to voice cloning. For each day content material creation, the $22/month plan is probably the most sensible selection.
Easy methods to Select the Finest AI Device for Your Advertising and marketing Wants
AI strikes quick. New options arrive each month, and “greatest” is dependent upon your workflow, funds, and objectives.
Use these fast checks to choose instruments that match how you’re employed at the moment whereas staying versatile for tomorrow.
Good Choice Ideas
Begin with a free plan or trial. Take a look at on one actual job earlier than you commit.
Audit what you have already got. Many instruments you employ (Search engine optimisation, design, CMS) now embrace AI options. As an illustration, I exploit WPCode in WordPress, which has a built-in AI code snippet generator.
Match the software to the duty. Which means you need to choose writing instruments for long-form, picture fashions for visuals, and voice instruments for narration.
Test ease of use. A transparent UI saves extra time than a posh function set. As an illustration, I want to make use of Runway, which is less complicated than the extra highly effective Veo out there in Gemini.
Search for stable integrations. Helpful integrations embrace WordPress, electronic mail advertising platforms, and automatic workflows with instruments like Uncanny Automator or Zapier.
Consider pricing at scale. Credit can add up should you publish usually. If you’re utilizing APIs for integrations, be certain to calculate the prices and set a cut-off funds.
Overview information and privateness settings. Understand how prompts and outputs are saved and used. You don’t need your commerce secrets and techniques for use by AI fashions for coaching.
Affirm export choices. Be sure to can transfer drafts, photos, and audio into your stack.
Honorable Mentions: Different AI Instruments I Use
I’ve shared the instruments that I exploit each day and are a part of my workflows as a content material marketer. Listed here are some extra instruments that I exploit fairly ceaselessly.
Regularly Requested Questions About AI Instruments for Content material Advertising and marketing
The next are a number of the most typical questions that I hear from WPBeginner customers on Reddit and LinkedIn.
Which AI software is greatest for newbies?
When you’re beginning out, I like to recommend ChatGPT. It’s versatile, simple to be taught, and has a free plan so you may apply with out spending cash.
Do I must pay for AI instruments to get good outcomes?
Not all the time. Many AI instruments, like ChatGPT and Canva, have free tiers that work effectively for smaller initiatives. Paid plans normally provide sooner responses, larger high quality outputs, and extra superior options.
Can AI instruments change human writers and designers?
AI instruments are nice for dashing up duties and sparking concepts, however they’ll’t totally change human creativity and judgment. I nonetheless evaluation and edit all the pieces to verify it suits my type and is factually right.
How do I do know if an AI software is correct for me?
Test if the software solves an issue you face usually, presents a free trial, and integrates together with your current workflow. If it saves you time or improves high quality with out including complexity, then it’s price conserving.
Will AI instruments preserve getting higher?
Sure. The AI business is evolving quick. Count on new options, higher accuracy, and extra integrations over the following few years. That’s why I recommend testing instruments usually to see if higher choices seem.
Conclusion
These AI instruments assist me plan, write, design, and publish sooner whereas conserving high quality excessive. You can begin with the free plans, take a look at on one actual job, and preserve the instruments that prevent time with out including further steps.
Simply be certain to maintain human enhancing and fact-checking within the loop so your content material stays correct and on model.
You may additionally prefer to see these articles associated to AI:
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