A number of months in the past, we switched our electronic mail advertising and marketing device from Mailchimp to Drip. Lots of our electronic mail e-newsletter subscribers have requested us to write down about why we determined to modify.
With regards to electronic mail advertising and marketing, choosing the proper electronic mail advertising and marketing service that meets your wants is de facto essential.
On this article, we’ll share 4 the explanation why we switched from Mailchimp to Drip and the way they assist us ship extra personalised emails, automate our advertising and marketing campaigns, and extra.
Be aware: This text is a part of our WPBeginner Insider collection, the place we introduce you to the merchandise we use at WPBeginner. We publish WPBeginner Insider each different Thursday.
Background
In our early days, Mailchimp turned out to be the very best wager for our electronic mail advertising and marketing wants. Over time, we’ve grown from being the most important free WordPress useful resource with a workforce of 3-4 members to a software program enterprise run by 300+ individuals.
As we grew, we would have liked an electronic mail advertising and marketing service that’s each simple to make use of and comes with all of the important electronic mail automation instruments for our rising calls for.
However, most of our sister manufacturers, like WPForms, OptinMonster, and AIOSEO, had already been utilizing Drip, which affords superior electronic mail automation instruments in comparison with Mailchimp.
After cautious consideration, we lastly determined to maneuver our WPBeginner electronic mail checklist from Mailchimp to Drip.
4 Causes Why We Switched From MailChimp to Drip
Whether or not you’re operating a weblog, an internet retailer, or simply about any enterprise, choosing the proper electronic mail advertising and marketing service to your wants is key to your success.
Our prime priorities for electronic mail advertising and marketing software program embrace buyer segmentation and personalization settings.
That being stated, let’s bounce into the precise causes we made the swap from Mailchimp to Drip within the first place.
1. Higher Segmentation Options
Mailchimp is among the hottest electronic mail advertising and marketing instruments. However as we grew our electronic mail checklist, we realized that there have been a number of limitations that might maintain us from rising.
And a kind of is Mailchimp’s restricted segmentation function.
Electronic mail segmentation means breaking apart a listing of subscribers into smaller, focused teams with the intention to ship them probably the most related data.
Usually, it’s higher to create lists primarily based on demographic and behavioral information, together with content material customers have clicked on, the optin kind the place customers have signed up from, and previous purchases.
Moderately than sending all kinds of content material to everybody, you possibly can ship hyper-personalized emails to a selected set of individuals.
With electronic mail segmentation, you possibly can:
Improve open and click-through charges.
Obtain increased conversion charges and return on funding (ROI).
Increase income (The truth is, 77% of ROI comes from segmented, focused, and triggered campaigns).
Obtain fewer unsubscribes.
Enhance electronic mail deliverability.
In Mailchimp, you possibly can’t section your checklist primarily based on electronic mail engagement, like opening an electronic mail and clicking a hyperlink that results in a sure web page.
The truth is, how customers interact along with your content material is sort of a vote of confidence as to what kind of content material and services or products they need to purchase from you.
Mailchimp does observe opens and clicks, however they’re solely proven within the reporting dashboard and can’t be used as a device for automated segmentation.
At WPBeginner, that meant we couldn’t pinpoint precisely what kind of emails you loved studying and ship extra useful content material you’d discover invaluable.
However, Drip permits us to section our electronic mail checklist primarily based on an if-then command. As an example, if considered one of our subscribers clicks on a selected hyperlink in an electronic mail, then we will tag them as somebody considering that matter.
Plus, it permits us to manually section subscribers when wanted. That provides us the pliability to ship the appropriate messages to the appropriate individuals.
It is a large motive why we agreed to go together with a Mailchimp various as an alternative.
2. Higher Personalization
Electronic mail personalization is a method that customizes electronic mail content material to the precise behaviors, pursuits, and preferences of the person recipients.
It goes effectively past merely addressing their identify within the physique content material or topic line.
When carried out appropriately, it ought to communicate on to the particular person’s needs and desires. Because of this, they’re extra prone to open your electronic mail, work together with it, and even make a purchase order if you’re promoting a product.
We felt restricted by the personalization choices offered by Mailchimp.
They do supply merge tags, which implies you possibly can dynamically change content material inside an electronic mail with the information you’ve saved a couple of subscriber, however they’re restricted.
However, Drip can do all of that and a lot extra with their Liquid tags. As an example, you possibly can personalize the e-mail primarily based on subscribers’ tags, their conduct, the time when the automated electronic mail was despatched, and extra.
3. Higher Electronic mail Automation Options
Electronic mail automation means utilizing predefined guidelines to set off electronic mail messages primarily based on particular actions that your subscribers take or don’t take.
As a marketer, your job is to get your viewers from level A to level B. For instance, you would possibly deal with constructing belief with a e-newsletter subscriber to get them to buy a product.
Drip lets you automate your electronic mail methods primarily based on a function referred to as workflows. With workflows, you possibly can visually design the way you need to schedule your electronic mail advertising and marketing campaigns.
From the above screenshot, as you possibly can see, when this workflow is turned on, somebody who subscribes to your electronic mail checklist will obtain an electronic mail after 2 minutes of subscription provided that they haven’t positioned an order earlier than. With Drip workflows, in the event you can dream an thought, then you possibly can construct an electronic mail marketing campaign the way in which you need.
We mix workflows with our electronic mail collection to ship custom-built electronic mail campaigns for particular audiences.
4. Minimalistic Consumer Interface
Since electronic mail advertising and marketing platforms can really feel overwhelming at first, a easy and easy person interface (UI) is essential for the person expertise.
Mailchimp has fairly a dated, clunky really feel to it and tends to cram a number of choices on one web page, making it tougher to search out what you’re searching for.
Alternatively, Drip has a cleaner, extra trendy UI and lets you entry all of the important options with only a click on.
We consider you don’t need to be an electronic mail advertising and marketing specialist to make use of Drip since the whole lot is templated and drag-and-drop.
Ultimate Ideas – Drip Evaluate
Drip works effectively for our particular electronic mail advertising and marketing wants, particularly since our checklist has grown considerably through the years. With their tags, you possibly can create laser-targeted segments. With workflows, you possibly can visually plan and execute the way you need your electronic mail campaigns must be.
We suggest Drip for companies that need to develop their electronic mail lists, particularly for on-line shops, since Drip connects with all the key eCommerce platforms and permits customers to trace income metrics.
However we perceive that Drip isn’t for everybody. It could be too superior if you’re a enterprise with a small electronic mail checklist or simply getting began along with your e-newsletter. In that case, chances are you’ll need to select Fixed Contact as an alternative.
We suggest Fixed Contact as a result of they provide all of the important options that you have to get began along with your electronic mail checklist at an inexpensive worth.
We hope you discovered this text useful find out why we made the swap to Drip. You might also need to take a look at our weblog on tips on how to create an electronic mail e-newsletter the appropriate means or our checklist of simple methods to develop your electronic mail checklist sooner.
Full Disclosure: We didn’t receives a commission to write down this Drip overview. It’s merely a platform that we take pleasure in utilizing, and we need to share our ideas on why we choose it over Mailchimp. That means, we will present probably the most worth to our readers. We do embrace an affiliate hyperlink to Drip, so in the event you use our hyperlink, then we’ll get a small fee. That being stated, we solely suggest providers that we consider will actually make a distinction in your online business.
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